BUSINESS APPROACH

Planned

Before effective and accurate budget planning, the right strategy must be created. Every advertisement is a long-term investment in the brand's identity and should be focused accordingly. Market research and analysis of official media data together help to get the right base point. Streamlining advertising efforts helps create more effective language. In order to realize all these effectively, it is necessary to make a comprehensive and detailed planning beforehand.

Focused

Media planning, which is one of the most important processes of marketing activities; refers to the activities that enable the focal point and the messages created to be published in the most effective way in printed (newspaper, magazine & classical paper-printed outdoor units) and electronic media (TV, radio, internet and digital outdoor units). Providing the highest access to the most appropriate budget with the right target audience, right channel selections is among the main duties of media planning companies. In a good media plan; product range, market price, target region and competition are among the elements to be taken into consideration. The strategies developed should be carried out in relation to long-term promotion activities and should be continuous. For success, it is necessary to work with a goal-oriented approach throughout all processes.

Protectionist

Some of the brand's KPI directions are a very important part of a correct planning. While planning, it is necessary to focus on the right channel investments in accordance with the strategy. While the brand's budget is a red line, it doesn't always have to be exhausted. A good media plan is one that buys the right plan at the most affordable cost. For long-term success, the level of communication established between the brand and the agency and the transparency shown in the works play an important role.

Performing

Media planning companies should use product-brand awareness concepts rather than a quick commercial activity. They should consider it as a long-term business partnership and focus on frequent exchanges with the brand. High performance comes as a result of important teamwork and the planning company must have internalized the selfless work as a department of the brand. Necessary measurement criteria should be decided in line with the clear targets set at the beginning of the process. For an effective management, the right evaluation tools should be used and the feedback should be given in the right time.